Are Rolexes a good investment?

“Rolexes have been a good investment over the years, but not like the last five,” Paul Altieri, CEO of Bob’s Watches, told the South China Morning Post . “Before you leave the store it’s worth double or triple what you paid.” Will demand stick around, though? Will it sustain itself due to scarcity, like the used car market?

What Rolex models should you buy?

It’s crucial to study and focus on the most popular and sought-after Rolex models like the Rolex Cosmograph Daytona 116519 and the Rolex Submariner to make wise investment decisions. Limited edition and hard-to-find models can often be more valuable, so be attentive to such pieces when you’re building your collection.

How many watches does Rolex make a year?

Rolex produces an estimated one million watches per year. That’s a lot of product for a global luxury brand — more than Lexus and Porsche’s combined global sales. In total, it’s enough for the celebrated watchmaker to corner a whopping 25% of the market.